Getting Started for Sales
Getting started: four steps to get setup for Sales
Follow these steps to get up to speed on how to use MightySignal.
- Research a lead or account
- Create a report that unearths quality leads
- Customize your Timeline
- Create a list
1. Research a Lead or Account
Regardless of where a lead or account comes from, you'll want to a) verify it's worth your time pursuing, and b) craft the right message to engage them. MightySignal's data will help you do this.
To begin, search for an app that you want to qualify at the top right of the MightySignal window. Select the app from the results. You'll see on this app page all the data that we've mined about this app. One of the unique data sets that MightySignal provides, and that you can use for qualifying is the SDKs that are embedded in the app. These SDKs tell you how much budget this publisher has for this app, as well as what is important. For example, take a look at some of the SDKs installed in the sample app below.
Technologies like Optimizely and Adobe are typically expensive marketing products, so you can infer that this publisher likely has a large marketing budget. Also, Kochava is an ad attribution technology, so you can infer that this app runs ad campaigns to acquire users. As far as how to approach this account in your email or call, it's safe to assume this account has rather high mobile sophistication; you don't have to spend much time educating them about why it's important to market this app, or what kind of tools are available to them. If you happen to compete with any of these technologies, you'll want to highlight how you differentiate from them. If you happen to partner with any of these technologies, you can see if you can get an introduction through them.
As a second example, take a look at the SDKs embedded in this app:
In contrast with the first example, this app has only open-sourced and free SDKs. You can likely qualify this app out, as it doesn't seem like there is signification budget behind it.
You can also examine SDKs that were uninstalled to get a sense of what this account tried but didn't find effective.
In the Publisher Details section, you can see details about this account, including where it's headquartered, its Crunchbase profile, its LinkedIn profile, and a link to view the other apps the publisher has released.
If you have access to Ad Intelligence, you an click on it in the top tab to view how this app has been acquiring users via paid channels. You can get a sense of what marketing budget they have, and what kinds of audience they're targeting.
You'll also see on this app page contacts we've detected who work at this publisher, as well as email addresses of those who work there if you're looking to reach out. If you're looking for a specific title, you can enter that title in the top search box and click Find Contacts.
Click here to go more in depth on how to qualify apps with more data.
2. Create a report to unearth quality leads
The Explore section of MightySignal enables you to run extremely sophisticated reports so you can identify high-value accounts to target. See here for a full breakdown of how to use this powerful tool. Because there are so many different filters you can run, we recommend first coming up with an idea of what apps you want to identify, then translate that into a filter. For example, if you are looking for apps that are in soft-launch, then you can then filter for apps only available in Australia and released in the last three months. Or, if you're looking for apps that use a competitor of yours, but are up for renewal, then you can filter for apps with your competitor's SDK that installed it nine to twelve months ago.
Let's begin though by building our own query here.
Click Explore V2 in the left navigation.
Click SDK Data to expand the filter area. In the Add SDK text box, start typing an SDK of interest: maybe an SDK you compete or partner with. Select an SDK from the auto-complete dropdown.
Scroll down, and click Submit Search.
You'll see in the results all iOS and Android apps that have that SDK installed ( click here to follow the Adobe example). In the SDK Data section, you can layer more filters to be even more precise. For example, you can filter for apps that installed the SDK 9-12 months ago, to narrow in on the apps that may be up for renewal on their contract: just adjust the dropdown that by default says Anytime. You can select an entire SDK category, like A/B Testing or Ad Mediation: just start typing in the text box titled Add SDK Categories. You can also layer additional SDKs into the filter: click "Add Filter". For example, click here to see all apps that have the Adobe SDK AND Optimizely. See here to read more about SDK filtering.
Next, we'll fill in criteria for App Details. There are a number of attributes you can filter on here, including how active an apps user base is, when the app was released, what countries its available in, and more.
To see detailed definitions of each filter, click here. Here's an example filter of apps potentially in soft-launch, created by filtering for released in last six months, only available in Australia, with Elite or Strong user bases.
Now let's visit filtering on publisher details.
Here, you can target companies by Fortune Rank and Headquarter. So, if you're on a strategic / enterprise team focused on the US, you can use this filter view all apps released by that segment in the last three months.
Let's take a look at filtering by rankings next. By selecting an option from the dropdown, you'll see other options appear to drill down.
Here you can filter for apps by rank, rank movement, rank category, and rank country (see here for drill down into each of those filter attributes). Here are some meaningful filters based on rankings:
- Apps from the Fortune 1000 ranked in the top 1000 Overall, free, United States.
- Apps that have advertising and marketing budget in Europe. This is based on apps that have climbed up in rankings by 300 spots in major European markets in the last week. Typically, when an climbs that quickly, it's usually because they're running a burst ad campaign, though sometimes (rarely) it is organic growth.
- New, hot apps in Asia. These are apps released in the last six months, with an Elite User Base, and have entered a chart for the first time in major Asian markets.
To re-iterate, using our Explore functionality effectively usually involves having an idea of what you want to look for, and then translating that into a set of filters.
If you have access to our Ad Intelligence, you can do filtering on this data as well. This is highly effective to unearth ad and marketing budgets. You can filter based on what ad network is being advertised on, when ads were detected, how many networks are being advertised on, and what formats are being used. Click here for a drill down into each filter attribute.
Check out some of these sample queries based on Ad Intelligence:
- Apps that may have started advertising last week. This is based on filtering for apps that have advertised on any network and who we've first seen ads from in the last week.
- Apps advertising on more thank three networks. The more networks an app advertises on, the more budget and sophistication that shows. Typically marketing teams start by advertising on Facebook only, then graduate to advertise on others.
- Apps that show playable ads. Playables are a new ad format that many advertisers are beginning to adopt. A team that is showing playable ads is likely pretty sophisticated, and has meaningful budget.
At this point, you should understand the basics of how to use Explore to create advanced filters and unearth target accounts. For a deeper dive into each filter attribute, click here.
3. Customize your Timeline
Similar to your Facebook Timeline, your MightySignal Timeline provides you a feed so that you can stay up-to-date on what's changing in the mobile app ecosystem. Week over week, you can see what apps are installing or uninstalling any given SDK; or, see if any given app is installing or uninstalling SDKs.
To begin, click the Timeline section on the left toolbar.
Then, click "Follow new Apps & SDKs" at the top right. From the left dropdown, select the kind of object you want to follow (eg. iOS app, Android SDK).
Then, begin typing the name of the app or SDK you want to follow and click "follow" on the item you wish to follow in the list of search results.
Close out of that pop-up, and hit refresh. You'll then see your Timeline populate with weekly stats on how many apps installed or uninstalled that SDK. Use this to identify leads and target accounts based on if an app has installed or uninstalled a competitor or partner. If you followed an app, you'll see your Timeline populate with the SDKs that app installed or uninstalled in any given week. Use this to follow target accounts of yours so you can see their update and SDK install cycles, as well as whether they're trialing competitors or partners of yours. You can click into any line item to see a breakdown of the specific apps or SDKs.
4. Create a list
Lists on MightySignal enable you to save apps and revisit them, for example, if you need to save a lead list. To view your lists, click Lists on the left-hand navigation.
To create a list, click "Create New List" also in the left-hand navigation.
From the Explore section, you can select apps in the search results and add them to a list.
On any given app page, in the Actions section, you'll have the option to add that app to a list.
From the List page, you can remove apps from a list, delete the list, or export a list to CSV (to share with a teammate or upload to SFDC).
At this point, you should be able to research an account, generate a report, customize your Timeline, and create a list. As either an SDR or AE, these tools should help all the way from generate leads to closing accounts. Please don't hesitate to reach out to us with any questions or comments. You can reach us at firstname.lastname@example.org.